For Immediate Release:
Contact: Holly Givens (413-774-7511, Ext. 18)

GREENFIELD, Mass. (Jan. 3, 2008)—Caren Wilcox, Executive Director of the Organic Trade Association (OTA), has announced the appointment of OTA’s new Director of Marketing and Public Relations.

“We are excited to have attracted an organic business professional to work with us to move OTA’s marketing and public relations to a new level of excellence. Laura Batcha, formerly of Tom’s of Maine, will join us in late January in this newly created position,” Wilcox said.