For Immediate Release:
Contact: Holly Givens (413-774-7511, Ext. 18)

GREENFIELD, Mass. (Jan. 3, 2008)—Caren Wilcox, Executive Director of the Organic Trade Association (OTA), has announced the appointment of OTA’s new Director of Marketing and Public Relations.

“We are excited to have attracted an organic business professional to work with us to move OTA’s marketing and public relations to a new level of excellence. Laura Batcha, formerly of Tom’s of Maine, will join us in late January in this newly created position,” Wilcox said.

Batcha has been a member of the natural and organic business community for over 15 years. She brings a range of experience including owning and operating an organic herbal products business, as well as seven years at Tom’s of Maine, Inc. in leadership positions in the areas of product development, marketing, business development and her most recent role as Director of Grassroots Strategy and Development. She holds a masters degree from Marlboro College in Management Science with an emphasis on new technology applications. She lives with her family on a small working organic vegetable farm (CSA) in Southern Vermont.