Despite the narrowing gap in cost between green building and traditional "to-code" building, most builders and home buyers still perceive the green option to be significantly more expensive. The reality is that due to increased builder education and an influx of affordable green building products, a building can be built green within the same budget as a non-green building. According to Clark Wilson, CEO of Austin based Green Builders, Inc., "It’s our job as builders to find those green products that don’t drive up the price of the home."