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'Naturally Raised' claim would only add to consumer confusion

For Immediate Release
Contact: Barbara Haumann, 413-774-7511, Ext. 20

Organic Trade Association tells USDA: 'Naturally Raised' claim would only add to consumer confusion

GREENFIELD, Mass. (Jan. 29, 2008)- In a comment submitted to the U.S. Department of Agriculture (USDA) yesterday, the Organic Trade Association (OTA) advised the agency that its proposed voluntary standard for a 'naturally raised' marketing claim for livestock products would only further confuse consumers.